A template works when your message and customer path fit a standard layout. A custom build makes sense when positioning, integrations, or the way customers buy needs a different structure. I will recommend the simpler option when it can do the job.
START WITH WHAT NEEDS TO WORK BETTER
A CLEAR NEXT STEP
START WITH WHAT NEEDS TO WORK BETTER
A CLEAR NEXT STEP
Start a useful conversation
Tell me what needs to work better. I will help name the next step.